Where Financial Clarity Meets Personal Connection
I’m John Siuda, founder of Afia Wealth Management. I started this firm for people facing big financial questions — the kind that keep you up at night. Can I really retire? What happens when I sell the business? Am I doing the right things with everything I’ve built?
That’s where we come in — not with one-size-fits-all plans, but with real conversations. We take the time to understand your story, your priorities, and the kind of life you want to live — and then we build a strategy that’s as thoughtful and complex as your financial life deserves.
At Afia, we focus on more than just managing money. We provide deep, personalized planning that connects your wealth to your values — helping you make confident decisions that support your future, your family, and the legacy you want to build.
If you’re looking for clarity, partnership, and a place to talk about more than just numbers — welcome. You’re in the right place.
Here, it’s all about you. Always.
There are thousands of financial advisors vying for your business. Why would you choose to work with Afia Wealth? That’s easy: because here, it’s all about you.
First, it’s about earning your trust, because nothing’s more important than that. We earn your trust by listening to you, putting your needs first and providing truly customized advice and guidance.
We earn your trust by being 100 percent upfront, transparent and accountable. We believe in full disclosure — no exceptions. We also earn your trust by being good stewards of your money. We’re as careful with your money as we are our own.
And finally, we work with you on your terms. Whether you want to meet in person, on zoom, on the phone… whatever works for you, works for us. And we’re always available to answer questions, discuss your progress or offer advice. Because here, you, your family and your future are our top priority. Always.
Our Mission
At Afia Wealth, we believe that financial planning should reflect your life — not just your assets. Our mission is to simplify complexity, reduce uncertainty, and help you turn financial success into a purposeful, lasting legacy.
Whether you’re approaching retirement, preparing to sell your business, or managing generational wealth, we’re here to help you move forward with clarity and confidence.
Who We Help
We work best with individuals and families navigating financial turning points:
- Pre-Retirees & Retirees
We design tax-smart income strategies to help you retire securely and sustainably. - Business Owners
We help you prepare for, execute, and transition after a business sale — so you can keep more of what you’ve built. - High-Income Families
We provide guidance on tax optimization, charitable planning, and long-term wealth strategy for growing, protecting, and passing on your wealth.
What Makes Us Different
- Fiduciary-First Approach – We act in your best interest, always. No commissions. No product sales.
- Tax-Smart Strategy – We help you keep more of what you’ve earned through proactive tax planning.
- The AFIA™ Process – A four-step system that aligns your goals, builds a custom roadmap, implements your plan, and evolves with your life.
- Long-Term Partnership – We’re not a one-time plan. We’re a lifelong financial advocate.
"At Afia Wealth Management, our mission is rooted in family. I watched my dad pour everything into his career, working long hours and postponing joy until ‘someday.’ But someday never came. That’s why I help people design financial plans that give them the freedom to live well today, spend time with the people they love, and still step confidently into retirement—on their terms, with the freedom to live the life they’ve always imagined."
John Siuda,
Founder & Wealth Advisor
John Siuda
Founder & Wealth Advisor
I became a financial advisor to help clients build wealth, retire confidently, and secure their family’s future. I provide personalized strategies and expert guidance so they can make informed financial decisions with confidence.
Rick Wedell
Chief Investment Officer
Rick Wedell joined RFG Advisory as Partner and Chief Investment Officer (CIO) in 2016. As CIO and leader of RFG's Investment Team, Rick manages multi-asset portfolios and provides strategic insights on asset allocation and portfolio.
We’re powered by RFG Advisory.
RFG Advisory is an innovative turnkey platform engineered to support independent financial advisors. RFG handles all the behind the scenes work so we can spend time doing what we love – serving you, our clients.